Promoting yourself as a tutor doesn’t have to feel like marketing. This toolkit is here to make it simple. Whether you want to boost your visibility, grow your student base, or earn referral rewards, you’ll find step-by-step guidance and templates to help you take action.

Students use many ways to actively look for tutors — not just on Preply, but on Google, Reddit, and even ChatGPT. The more places your profile lives, the more likely you are to be found.

This toolkit includes:

  • A quick guide to the referral program

  • Tips to increase your visibility off-platform

  • Templates and visuals to make sharing easy

  • FAQs and suggested next steps

Referral Program Quick Guide

  • How it works:

    • Share your referral link with potential new students.
    • They get 30% off their very first lesson (with you or any tutor).
    • Once they subscribe and take a lesson, you earn $25.
    • Your reward is added to your Preply wallet automatically after 30 days.

  • Where to find your link:

    Go to your Referral Program page & copy your personal referral link

How to promote your profile

Promoting your profile publicly boosts your discoverability on search engines and AI tools like ChatGPT. It also helps you connect with students who are actively searching for your subject, schedule, or teaching style, which makes them more likely to book and keep learning with you. 


Best places to post your profile:


  • LinkedIn bio or "About" section

  • Reddit communities (language learning, education, digital nomads, etc)

  • WhatsApp messages or status

  • Your personal blog, portfolio site, or email signature

Templates

Use these templates to get started spreading the word

LinkedIn bio: Online [language] tutor on Preply. I help [audience] improve their [skill]. Book your first lesson here: [your link]


Reddit Comment Example: If you're looking for a [language] tutor, I teach on Preply. Feel free to check out my profile: [your link]


WhatsApp Message Template: Hey! If you or someone you know is looking for a [language] tutor, I teach on Preply. Here’s my profile: [your link]


Email Signature Add-on: Book a lesson with me: [your link]

FAQs

  • Why should I promote my profile?

    Promoting your profile publicly helps students discover you in more places, like Google, Reddit, or even ChatGPT. It increases your visibility, connects you with students actively looking for your subject or schedule, and can lead to more consistent bookings.

  • Can I refer someone who already has a Preply account?

    No, referrals only count if the person signs up through your link and is new to Preply.

  • How do I know if someone I referred subscribed?

    We're rolling out a referral tracker to help you see this. Some tutors already have access; others will get it soon.

  • Is there a limit to how many students I can refer?

    No, there's no limit. The more students you refer, the more rewards you can earn.